The Body Shop chose Jodie to consult within a small focused team to refresh the perception of this international brand and reinforce it as the Number One ethical and natural beauty retailer.
Jodie worked within the team to create a new visual language that communicates the brand philosophy, ‘Beauty With Heart’. The new style was developed to celebrate the brand’s natural ingredients, strong ethical values, and belief that beauty is more than skin-deep. From initial concepts to final designs, Jodie helped to develop every aspect of the brand identity, including the brand signature, guidelines, art direction style, core brand imagery and graphic elements, hand-written brand font (by Typographer Neil Summerour), store signage and creative templates for in-store point of sale. The team then went on to design the first global event roll-out and direct the poster concepts for the first two global events in the new brand style featuring model Lily Cole.
Neighbourhood - Designed by wearefine
Lovely branding project by wearefine for Spinningfields latest must-go restaurant, Neighbourhood.
The brand identity and ‘Brunch Club’ project, is ‘ballsy & confident’, utilising a bold and punchy colour palette & ‘edgy patterning’ accompanied by outstanding photography. The spirit of the place is captured in the branding and gives a sophisticated but a fun and modern feel, reflective of the surrounding area.
Getting my Xmas on…’champagne’ cocktails, cheese and pickle sticks and the Pogues
Packaging Design Research
CHRISTMAS PACKAGING INSPRIATION
I am wanting to create new Christmas gifting for 2014 and so I have pulled together some imagery to inspire us for next year. Patterns, stripes, checks and bold dark colours seem to be bang on trend at the minute. Whilst changing the labels on the design as opposed to the actual packaging is also popular (See Costa Post)
Costa Coffee - Xmas 2013
Absolutely loving the designs on Costas takeaway coffee cups this year. As part of the projects I am currently working on, I’m looking for inspiration for next years 2014 Christmas gifting and new product development.
These simple but adorable cup designs prove a subtle but effective way of not introducing NEW products, but adapting their own to suit the season…therefore cost-effective for the company but with amazing aesthetic results and reception from the public.
Love, love, love…makes me want to go to Costa for my morning festive latte, therefore their job is done, I’m a fan, its a winner!